BJP’s slogan for Madhya Pradesh, “MP ke mann mein Modi”, became its template in other states too as it went with the “collective leadership” strategy, which proved decisive.The results are also seen as a vote for “Modi ki guarantee” – the tagline used by the party as well as the PM to counter Congress’s guarantees in its manifesto.
The PM used “Modi ki guarantee” for the first time during the unveiling of Bharat Mandapam, setting the tone for the state polls as the phrase was used by party leaders to emphasise Modi’s promises were pragmatic and deliverable. The polls have shown people lay greater store by Modi’s guarantees than the “slew of “guarantees” pledged by Congress.
It also showed people continue to believe in Modi and see him as a beacon of trust, hope and credibility, a positive signal for the party ahead of the 2024 Lok Sabha polls as Modi gets set for a chance to equal Jawaharlal Nehru‘s record of three straight stints as PM. “The election results of Madhya Pradesh, Rajasthan and Chhattisgarh are showing that the people of India have faith only in the politics of good governance and development and their faith in the BJP remains intact,” the PM said in a post on X, making a special mention of women as “mothers, sisters, daughters” and our young voters, for “showering their love, trust and blessings on BJP”.
Modi said the country was moving forward with the goal of a developed India. “We neither have to stop nor get tired. We have to make India victorious. Today, together, we have taken a strong step in this direction,” he said.
The PM addressed 14 rallies in MP and reached out to young voters, reminding them of failures of Congress regimes as he doubled down on development. BJP’s campaign theme ‘MP ke mann mein Modi, Modi ke mann mein MP’ received wide acceptance.
In other states too, the PM campaigned rigorously and not only touched upon national issues but state-specific ones. In Rajasthan, he addressed 14 rallies and took out two roadshows and spoke at five rallies in Chhattisgarh.
Faced with Congress’s push for caste census, the PM highlighted welfare schemes and said the poor, youth, women and farmers were the biggest castes for him.
While measures for these groups have helped BJP, Modi’s focus on women’s empowerment schemes has turned women into strong supporters as witnessed in Rajasthan, MP and Chhattisgarh where they resoundingly voted for BJP.
Another factor which played in BJP’s favour was the attack on Sanatan Dharma by DMK and Congress’s silence on the matter. The PM focused on this in poll speeches, and this seems to have connected with voters. Even as Sanatan Dharma came under attack, cultural rejuvenation under Modi has found admirers across India. This will be further cemented with the Ram Mandir.
Watch PM Modi at BJP HQ | BJP Wins Rajasthan, MP, Chhattisgarh | PM Modi Addresses BJP Workers