Saiyaara has buried his success flags at the box office with the release. Along with this film, Ahaan Pandey and Anit Padda are also getting a lot of love from the people. Both have decided the journey from Newcomer to becoming a star in a very short time. The film is the story of singer Krish Kapoor and emerging journalist Vani Batra. But the title Saiyaara of this film is now attracting people’s attention. If you do not even know this, then let us tell you today.
The roots of the word Saiyaara are in Urdu and Arabic. Traditionally it means star or a planet that rotates in the sky. In the Arabic language, where it means continuous running, in Urdu language it means Tara, alone but Roshan, who walks alone but gives light to the world. The title of this romantic drama film by Ahaan Pandey and Anit Padda reflects its Poetic and Emotional Gahi. It shows desire, eternal love and emotional distance.
The story of Krish Kapoor (Ahaan Pandey) and emerging journalist Vani Batra, who dreams of becoming a singer in Saiyaara, is shown. As their love rises, both of them understand that there is a lot of problems in front of them. The film is already on the hearts and minds of the people. The film offers the perfect mix of romance, ambition and emotional drama.
The strategy that worked in the favorite of this film was that it was almost ‘no publicity’ strategy. Mohit Suri wanted to step into theater with two new faces – Ahaan and Anit in his directorial film. Before the release of the film, both of them stayed completely away from public appearances, not partnered with influencers either. Along with this, both were almost active on their social media handle. He did not talk to media houses either.
Earlier, in an interview with ‘Just to Film’, Mohit Suri said that the decision not to promote was a well-thought out strategy, which was taken from the consent of the film’s producer Akshay Vidyavani and YRF’s Aditya Chopra.