Elon Musk, the owner of social media platform X, has once again created a stir in the tech world. Musk has hinted that X may soon significantly increase payments to content creators. These payouts can even surpass YouTube levels.
Efforts to protect original content
Musk’s decision comes at a time when large language models (LLMs) and AI are dominating the internet. Musk believes that platforms that don’t pay creators properly will lose their relevance. One user recently posted that “only paid platforms will be relevant, as AI models are ‘swallowing’ the rest of the internet.” Responding to this, Musk said, “Okay, let’s do it, but strict rules will be enforced to prevent any kind of fraud with the system.”
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What is Musk’s new plan?
Musk’s proposal is straightforward and effective. Creators on the platform should get more payouts, but also tighter controls. Currently X shares ad revenue but is looking to increase this revenue to compete with YouTube. Musk believes higher payments could lead to an increase in bots and fake engagements. So strict action will be taken against those who manipulate the system. There are also indications that the increased earnings will only benefit creators who subscribe to the Premium+ subscription.
The role of Nikita Beer
X’s product head Nikita Bier confirmed Musk’s directive, saying his team is working on a new method that will eliminate 99% of fraud. This means that only authentic and quality content creators will get this extra benefit.
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X vs. YouTube
YouTube has long been a major source of income for creators. If Elon Musk succeeds in his plan, it will not only be a financial boon for creators, but also establish X as a video-first and creator-centric platform.