So today we the big FCC December Open Meeting and–as predicted–“one to one” is now the rule. The vote was 4-1 with Commissioner Simington issuing a blistering dissent to the ruling — standing up for the concerns of small business and calling the ruling “arbitrary and capricious.” (Read more on that issue here.)
In a new edit to the TCPA’s express consent rules today the FCC held that calls made using regulated technology can only be made by individual good or service providers after consent was provided by a consumer to that specific provider.
In the current environment marketing companies can obtain consent for multiple companies to contact consumers–a common practice in connection with comparison shopping websites.
The new rule also requires all regulated calls made by good or service providers to be “topically and logically” related to the “transaction” that gave rise to the consent.
Many many many issues here. For a “deep dive” on issues arising from the rule click here. For a review of impact on small business click here. For impact on franchise companies click here. For information about challenging the ruling click here.
For those of you who want more information don’t worry–we have you covered– I will be joining a LIVE webinar with Mike Ferree of Lead Generation World at 10 am pacific today to review what just happened.
The link to watch is:
Linkedin: https://www.linkedin.com/events/important-tcpa-fccbreakdownofne7137909114151567360/theater/
YouTube: https://www.youtube.com/live/6VtW3u8e6WE?si=2IOZ-lfkSHoAcVU2
Additionally I will be joining the Affiliate Marketing Show today for a video that should be out late this week or Monday.
Register now to hear the remarkable Queenie speak about the FCC ruling!!
Queenie will also be talking with LeadsCon 2024 Forecast Navigating the Future of Leadgen tomorrow to break it down from her perspective. Register here.
PLUS we will have a wonderful podcast we are recording next week with the entire team.
So not only is Troutman Amin, LLP the ONLY firm that predicted this ruling months before it occurred we are also the ONLY firm providing TONS of great free information to help guide you now that the ruling is here.
Can also expect great SPECIAL R.E.A.C.H. content, exclusively for R.E.A.C.H. members early in 2024!!!
Enjoy!