World News in Hindi: The BRAT campaign has suddenly started in the US Presidential Election 2024. This campaign fully supports Kamala Harris and adds to her popularity among the youngsters. What is this BRAT campaign, what does BRAT mean, when did it start and who started it. While Kamala Harris herself is adopting it with great enthusiasm, she is also understanding its dangers… Let’s find out the answer to each question
Actually, it is a very surprising thing about the US elections that Kamala Harris is not even a direct contender for the post of President from the Democratic Party, but she is getting immense support through memes. While Donald Trump was seen moving forward after the deadly attack on him, after this meme festival it is clearly visible that a large section of the American youth is holding Kamala Harris in high esteem.
Is Kamala Harris ‘spoilt’? What is this ‘dangerous campaign’ that Kamala is happy about
English singer-songwriter Charlie XCX has unofficially supported Kamala Harris as a youth leader. This British singer Charlie XCX released her music album ‘Brat’ in June 2024 which is becoming a superhit in every way. Charlie said through a tweet that ‘brat’ means ‘a girl who is a little dirty and likes to party… who feels herself but maybe also breaks down… very honest, very straightforward, a little unstable… this is a brat, you are a brat, she is a brat.’
Courtesy- A video grab from youtube.com/Charli xcx
Young people are using lime green, which is a kind of color theme of the album, a lot. In the memes related to Kamala Harris, they are calling her a brat with this color. Social media is full of people who are drinking green drinks and dyeing their hair in this very bright green color.
Kamala Harris is also cashing in on the BRAT addiction, but…
Kamala Harris herself has ’embraced’ this campaign. Harris’s ex account @kamalahq changed the colour of its banner to avocado green. The social media accounts associated with the campaign have garnered millions of views on Instagram, TikTok and Ex in a few days, which include memes, video clips and jokes. In some video memes, she has been made the star and is dancing in a strange way, in some she is doing something else… Slogans like ‘I’m so Kamala’ and ‘Brats 4 Kamala’ are being raised, T-shirts are being made and distributed.
Experts are also saying that this is a risky strategy. Too much emphasis on a meme can also end its effect and it is very important for Harris to understand that if this campaign goes on for too long, then its effect will not be in her favor but can be negative for her. The message of being liked by the youth and not being serious, which is necessary for this particular post, should not be promoted and broadcast.
Tags: Donald Trump, International news, Kamala Harris, US elections, World news
FIRST PUBLISHED : July 31, 2024, 12:40 IST