Ramachandran did B.Com and PG from St. Thomas College. After studies, he started working as an accountant.My mind was always set on starting my own business.
New Delhi. Everyone has the desire to start their own business, but sometimes due to lack of money and sometimes due to lack of opportunity, desires often remain a dream. But this success story is of a person who neither made lack of money an excuse nor wasted time in looking for an opportunity. He quit his job and started his own business at the first opportunity, without thinking about success or failure and today he has built a company worth Rs 17 thousand crores. His one product shook the entire industry and reached every household in the country.
Actually, we are talking about Jyothy Laboratories founder Moothadat Panjan Ramachandran. He started the business by borrowing 5 thousand rupees from his brother. Initially, he had to struggle for many years, but he did not give up and achieved great success on the basis of his dedication, perseverance and quality product.
One product created a buzz
Although Jyoti Lab makes dozens of products today, but one product of the company earned so much fame that its name was on everyone’s lips. Today the company makes many products from dish bar to detergent, but the clothes whitener released under the name Ujala made its mark in every household. You must remember its ‘Ujala four drops’ advertisement. In the 2000s, this product was found applied on every white cloth.
Every attempt failed
Ramachandran, who lives in Thrissur district of Kerala, started working as an accountant after completing B.Com and PG from St. Thomas College. But, he always wanted to start his own business. He started it and started trying to make laundry whitener. After trying several times from his kitchen, he did not get success.
Got the idea from a magazine
Finally, Ramachandran came across a magazine of the chemical industry in which it was written about making clothes bright and white by using purple dye. Then Ramachandran left everything and started making dye. He spent a whole year in making purple dye and finally got hold of the formula which was going to change his fate.
Took loan from brother and started business
In 1983, Ramachandran borrowed Rs 5000 from his brother and set up a small factory on his land. He started the business in the name of his daughter and thus Jyoti Lab was established. When the company launched Ujala Supreme Liquid Fabric Whitener, it created a sensation in the market. By 1997, this product had become a favourite of the entire country. Today, his company sells dozens of products, yet Ujala has the highest sales. Today, the market cap of Jyoti Lab has reached Rs 16900 crore.
Tags: Success Story, Successful business leaders
FIRST PUBLISHED : May 17, 2024, 12:49 IST