The first World Class in India in the name of two -time Olympic medalist Neeraj Chopra, the Standalone International Javelin Competition ‘Neeraj Chopra Classic 2025’ is being held on 5 July at Sri Kantirawa Stadium. This event has been officially recognized by World Athletics as a category-e-gold event. It is one of the largest athletic competitions in India after the Asian Games and Commonwealth Games. Neeraj Chopra is also participating in the tournament. Apart from them, it includes many top spears including Sachin Yadav, Rohit Yadav, Thomas Roaler of Germany and Julius Jeo of Kenya. Neeraj Chopra believes that this is the beginning of a new chapter in Indian athletics and some more such world -class tournaments should be held here. ,
The tournament has received 16 sponsors. Talent managers and marketers say that this is a major achievement, especially for a non-cricket sports. Sandeep Goel, managing director of the Redification Brand Solution, says that it is the event of World Athletics category-A, it means that it is only behind Olympic Games, Diamond League and Diamond League and Diamond final and indoor, outdoor and world athletics championships in terms of its height.
List of sponsors
Some of the world’s best athletes in Neeraj Chopra Classic will be face to face at the Sri Kantirwa Stadium in Bengaluru on 5 July. The name of Bharat Petroleum Corporation Limited in ‘Excellected Bye’ among Sponsors. Official partner is visa, official entertainment partner stage app, Fixederma is an official skincare partner, Audi India is an official mobility partner, body -mer light ors is official hydration partner, Duoolingo English Tests Partner and Under Army Aur Army English Tests Perner Is.
Talking about other sponsors, Radisson Hotel Group is as an official hospitality partner. At the same time, official broadcast partner Geothstar, official Wi-Fi Partner Act, official healthcare partner Bangalore Baptist Hospital, official radio partner radio city, official content partner Snapchat, official outdoor partner is my hoarding and official fan merchandise partner fancodies.
How much sponsorship revenue from event is expected to come
According to Abhishek Sharma, managing partner of Sports Marketing Firm ISG, sponsors include presence, powered-bye and associate sponsors. Therefore, a sponsorship revenue of Rs 8-10 crore is expected to come easily from this event. This is a good amount for the first edition and creates a strong base for future additions. Sharma also says that if marketed well, broadcasters can raise about Rs 3-5 crore in advertisement revenue only through media sales and digital inventory.
Yasin Hamidani, director of media care brand solutions, is also estimated that a sponsorship revenue of Rs 8-12 crore will come from this event. This includes category sponsorship, on ground branding and digital tieups. Even though it is less than cricket, but it matters a lot for the first athletics event of its kind. It shows that sponsors are also interested in the tournament related to the Olympic Games. Brands are taking advantage of Neeraj Chopra’s strong, clean and inspiration image.
How to see event
The tournament can be checked on the District App to go to the stadium to go to the stadium. The price starts from Rs 499. Staying at home, it can be seen live on geographstar, Star Sports 1 Hindi and Star Sports 2 from 7 pm.