Chunky Pandey talked about his daughter's love life Chunky Pandey talks about his daughter's love life: Says, 'Ananya is 25 years old, earns more money than me, she can do whatever she wants'

9 minutes ago

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Bollywood actor Chunky Pandey has talked about his daughter Ananya Pandey’s personal life. In an interview, Chunky said that he does not control his 25-year-old daughter and lets her make her own decisions. Chunky praised Ananya for making a place in Bollywood on her own.

In an interview, Chunky was asked questions about Ananya’s relationship with Aditya Roy Kapur. He said about this, I have no problem with it. Ananya is 25 years old and earning more money than me. He can do whatever he wants. How dare I say anything to my 25 year old daughter.

Chunky Pandey with Ananya.

daughter’s No problem with intimate scenes: Chunky
Chunky does not mind doing intimate scenes in Ananya’s films. He said, I am fine with this. I have seen such scenes in Hollywood movies too. There is no harm in this and we have to accept it. When Chunky was asked if her daughters seek her advice, she said, “Both my daughters are close to their mother spirit. He calls me when he needs anything. I am available whenever they need my advice.

Chunky praises Ananya
Praising daughter Ananya, Chunky said, the proudest moment was when she got her first film. I think the producers thought she was too young but when she auditioned she got the film. Due to family pressure, I got him into colleges in New York and Los Angeles. I paid almost 500 dollar fee for 6 months because I thought if nothing happens in Bollywood I don’t know what will happen. But I was very happy when he got his first film.

Aditya Roy Kapur and Ananya

Ananya is in discussion about dating
​​​​​​​On the work front, Ananya made her Bollywood debut with the film ‘Student of the Year 2’ in 2016, last year she appeared in films like ‘Dreamgirl-2’ and ‘Kho Gaye Hum Kahan’. These days she is shooting for films like ‘Control’ and ‘Shankara’.

Talking about love life, Ananya is currently dating Aditya Roy Kapur. Although the two have not made their relationship official yet, they are seen together on several occasions. Ananya celebrated her birthday in Maldives with Aditya Roy Kapur last year.

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How To Address Middle And Bottom Of Funnel Pain Points

The B2B marketplace has evolved rapidly in recent years due to various global factors, with the pandemic and economic turbulence being the top drivers.

As a result, there has been a notable change in both marketer and buyer priorities in recent years.

Speaking with our clients and partners, I have observed that in 2024, marketers’ top priorities have shifted from personalized outreach to generating sales-ready leads and driving pipeline opportunities.

This likely results from a more evident objective of proving return on investment (ROI), and pressuring marketers to effectively guide prospective clients through the discovery and purchase journey more efficiently.

However, this focus is understandable given the benefits of a stable pipeline with middle (MOFU) and bottom (BOFU) of the funnel leads.

Not only does it offer a consistent avenue for sustained growth, but it also allows sales teams to capitalize on the best opportunities for conversion.

In this guide, I present playbooks we implemented at INFUSE and recommend for B2B organizations in 2024 to effectively address the most common MOFU and BOFU pain points to increase conversions.

The Evolution Of The B2B Buyer

The increasing complexity of the buyer’s journey – a result of buyers taking a largely defensive position in an effort to de-risk their portfolios – has resulted in expanded B2B buying committees, extended sales cycles, and more discerning buyers across buying committees of organizations of all sizes and complexities.

This shift is unsurprising, considering that 83% of buyers initiate first contact with vendors. It suggests that sellers learn about buying processes on the buyer’s terms.

Buying committees are also increasingly younger, with many now comprising Millennials and Gen Z. These generations demonstrate unique buying behaviors compared to their predecessors; they are more independent, tech-native, and display a greater need for autonomy in their client journeys.

In fact, research shows that approximately 70% of the buyer’s journey is now done completely independently, without ever engaging with sales.

These young buyers have also prioritized cloud purchases, particularly due to the effortless integration of low/no-code solutions that allow organizations to build on their purchases in their own time as resources allow.

Addressing Middle-Of-The-Funnel (MOFU) Pain Points

Below is a list of the four most common middle-of-the-funnel pain points and strategies to address these challenges:

1. Lack Of Personalization

Conversions often stall due to a lack of understanding of the key needs buyers face in MOFU, as well as identifying the right timing and messaging to increase velocity to the bottom of the funnel.

Below are four tactics to address this pain point effectively:

Utilize Accurate Targeting With Segmentation

Ensure that prospective buyers are correctly segmented throughout their buyer’s journey.

Adjust targeting as their pain points and goals change to ensure aligned messaging. This can be streamlined with the use of data analytics tools to identify and categorize audiences based on their unique behaviors.

Make Use Of Data Throughout The Buyer’s Journey

It is normal for prospective clients to move freely in their buyer’s journey, often skipping phases or going back to research as needed.

Be sure to continually assess their position using behavioral data and other feedback mechanisms to ensure they receive the correct nurturing for their funnel stage.

Implement Feedback Mechanisms To Understand Prospect Challenges

Set up regular feedback loops via surveys, focus groups, and social listening tools to gather insights.

These can be used to make adjustments and optimize nurturing to target buyers at the right time with relevant messaging on the platforms or channels they frequent.

Find The Right Go-To-Market (GTM) Motion To Lead Your Nurturing And Funnel Efforts

GTM models act as a blueprint for molding an organization’s frameworks.

This involves determining target buyer personas, establishing interdepartmental data processes, and coordinating efforts to ensure a seamless revenue cycle.

Often, organizations have several GTM motions running simultaneously, which can be beneficial to accelerate velocity with certain buyer segments, hone in on the right product-market fit, or test a new market or solution.

2. Limited Budgets

Budgets will consistently remain a focal point, particularly in a time of high expectations – not only for vendors, but internally within organizations and buying committees.

Committee members are tasked with making carefully considered purchases that yield tangible returns, underscoring the importance of budget consciousness.

Below are three tactics to address this pain point effectively:

• Create a tiered pricing structure per persona designed to evolve alongside their budget and requirements. This allows for strategic upsells and cross-sells, maximizing revenue and catering to diverse needs.
• Provide referral programs to accommodate their budgetary requirements (with incentives) while encouraging clients to stimulate top-of-funnel demand.

3. Incorrect Content Or Messaging

When buyers receive content or messaging that is not relevant to their pain points, role, or stage in the buyer’s journey, it diminishes their interest and trust in the brand.

In fact, 47% of buyers reported that the key driver behind opening emails was relevant messaging.

Below are three tactics to address this pain point effectively:

• Deliver the right content to the right audience by tailoring messaging to suit the specific pain points and buyer’s journey stage of each prospect. Utilize customer relationship management systems (CRMs), data analytics, surveys, and other sources of buyer data to build highly personalized nurturing programs.
• Ensure your content is demand-ready by understanding the role of core decision-makers in the buying process and tailoring your content accordingly. In addition, ensure that your messaging is adjusted to the channels they frequent.
• Keep your brand top of mind by engaging buyers early with relevant content that addresses their evolving pain points. Providing answers to frequently asked questions and highlighting distinctive value propositions are essential for driving high engagement rates at the top of the funnel. This, in turn, facilitates the transition toward conversions in the subsequent phases, fostering sustained interest.

4. Single Channel Engagement

Buyers utilize more channels than ever, with the majority engaging with brands on 10 or more channels.

This trend is evident in current B2B buyer behavior, as prospective clients consult a variety of sources before making buying decisions. As a result, organizations that rely solely on single-channel engagement risk overlooking crucial audience segments.

Below are two tactics to address this pain point effectively:

• Omnichannel engagement is a necessity. B2B buyers increasingly seek a seamless omnichannel journey, with 87% preferring a personalized and consistent experience across all channels. To meet this demand, it is important to integrate your sales and marketing efforts across multiple touchpoints, ensuring consistency and continuity throughout the buyer’s journey.
• Email-only does not work anymore. While email remains a fundamental tool in B2B communication, its effectiveness as a standalone channel is fading. With crowded inboxes and evolving buyer preferences, organizations must diversify their communications and invest in strategies across multiple channels to create demand in their market – not just capture it.

Addressing Bottom-Of-Funnel Pain Points

Below is a list of the three most common bottom-of-funnel (BOFU) pain points and strategies on how to address them:

1. Performance Against Competitors

Considering the increased scrutiny of buyers in the current landscape, it comes as no surprise that most buying committees will seek to compare your solution with multiple competitors.

This highlights the importance of establishing key differentiators and demonstrating how your solution best supports your buyers’ business growth and objectives.

In fact, brand equity – as a precursor and counterbalance to full-funnel demand generation – is a critical element of a solid business strategy. Research shows that 84% of deals are won by the first vendor a buyer contacts.

This first contact requires companies to have comprehensive brand-to-demand strategies in place, to ensure they are first on their buyers’ minds.

Below are three tactics to address this pain point effectively:

• Offer competitor analysis that clearly defines your unique value proposition (UVP) to engage BOFU leads. Develop personalized comparisons of products against your competitors based on the features that are of the most interest to each segment. Make this information engaging and accessible in brief reports and datasets that highlight your strengths at a glance.
• Provide assurance through nurture streams that engage and educate prospective clients. Offer problem-solving content such as case studies, whitepapers, webinars, executive briefs, and industry reports demonstrating how your solution addresses challenges and delivers ROI.
• Offer free tools and demos illustrating personalized problem-solving. Enable buyers to experience the benefits of your solution firsthand by offering free tools, demos, or trials that allow them to explore its capabilities. Tailor demos to address the specific pain points and objectives of each buyer or segment, and adjust your demo tactics to meet the needs of the increasingly younger, tech-savvy, and independent buyer.

2. Integration And AI Concerns

Amidst the challenge of managing bloated tech stacks, integration has become a key concern. 35% of executives reported their legacy software was rigid, expensive, and difficult to use.

Buyers actively seek tools to solve new business challenges while navigating integration requirements.

In addition, the B2B landscape has embraced the advantages of incorporating generative AI into day-to-day operations, as demonstrated by the fact that 73% of marketers were already leveraging generative AI, just six months after the release of OpenAI’s GPT4.

Below are three tactics to address these pain points effectively:

• Ensure solutions seamlessly integrate with existing systems. Proactively evaluate compatibility features of popular software and prioritize features that facilitate seamless integration. Establish a robust testing protocol to verify compatibility before deployment, ensuring minimal disruption and maximum value to clients.
• Integrate AI into existing solutions where possible. Identify areas within your solution where AI integration can truly enhance functionality and value for clients. Collaborate with developers to seamlessly embed AI capabilities into these solutions and ensure thorough testing to guarantee integration and optimal performance.
• Provide training to meet the demand for innovation and automation. Develop customized training and coaching programs tailored to your buyers’ specific needs and skill levels. Offer ongoing support and resources to facilitate continuous learning and adaptation to new technologies.

Due to the democratization of technology, the rise of low-code/no-code solutions, and the increasing tech-savvy Millennial and Gen Z buyers, sellers now require a more solution-oriented approach, equipped with technical knowledge.

By the time buyers are ready to meet with sellers (typically 70% or more into their purchasing journey), they often have detailed technical inquiries and may no longer require the high-level discussions that vendors are traditionally accustomed to.

Meeting buyers where they are has become a fundamental requirement.

3. ROI Concerns

Buyers are increasingly pressured to achieve ROI goals, making this a recurring concern among those seeking information on how solutions can assist them in reaching their performance objectives.

Below are two tactics to address this pain point effectively:

• Support claims with case studies and/or customer testimonials. Utilize tangible ROI data from existing clients, preferably from the same or similar industries to the buyers. Combine this with case studies to inform bottom-of-funnel nurturing activities such as content and webinars.
• Foster brand evangelism to build confidence. Provide exemplary post-sales service to support clients and regularly check in with them to ensure their satisfaction. Brand evangelism can be utilized to address common objections after a sale while establishing brand credibility within your industry.

Key Takeaways

Engage Buyers Where They Are In Their Buyer’s Journey

Lead nurturing and engagement tactics should always be tailored to address the pain points, challenges, platforms, and context of your buyers at their current stage in the sales funnel, ensuring relevance and effectiveness.

Innovate In Both Service And Technology To Maintain A Competitive Edge

In the B2B landscape, where technology is becoming increasingly democratized, it is crucial to consistently evaluate and refine your strategies, such as prioritizing low/no-code approaches, to stay updated with industry trends.

Explore Go-To-Market (GTM) Strategies

To fuel your GTM strategies with iterative approaches and data-driven insights, establish protocols for testing and optimization.

Continuously analyze performance metrics, refine tactics based on feedback, and foster collaboration across teams to ensure relevance and effectiveness.

Continuously Assess And Optimize Strategies To Streamline Nurturing

Given that each buyer’s challenges, needs, and readiness to purchase will frequently shift, ensure that you are closely monitoring their behavior triggers to optimize nurturing activities.

More resources: 

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Featured Image: NicoElNino/Shutterstock

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Aayush Sharma cried when 'Lavayatri' flopped Aayush Sharma breaks down in tears when 'Lavayatri' flops: Apologizes to Salman on phone, says 'I sunk all your money'

A few moments ago

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These days Aayush Sharma is busy promoting his upcoming film ‘Ruslan’. The film will release on April 26. He revealed during an interview how people accused him that he married Arpita Khan to get a break. Aayush also spoke about his initial meeting with Salman. He said that when he met Salman, he made it clear that he did not want to be an actor.

Ayush told Salman – I gave 300 auditions, but could not get selected even in 2 auditions. I don’t think I can do this. On this, Salman told Ayush- son, your training is not good, I will give you training.

During a conversation with Siddharth Kannan, Aayush said – Apart from marriage, people say that I am wasting Salman bhai’s money. Should I share my income tax details? Aayush says that during ‘Lavayatri’, when Salman bhai called me, I had tears in my eyes.

I said sorry that I wasted so much money. They told me I was crazy. Actually, he wanted to know what I was thinking, what I was feeling. But I felt a little better when the digital rights of ‘Ultimate’ were sold to satellite and OTT platforms.

Ayush also revealed that there was a time when he did not even have money to buy breakfast for himself. Because his father was against his decision to become an actor. He shared- I was at ‘Ayaz’ restaurant in Bandra when ‘Antim’ released. The last time I went to ‘Ayaaz’ was when I had only 20 rupees, so I had my last dinner there that night. After that I had no money for breakfast. This was the time when my father was against my decision to become an actor.

This time also I was in ‘Ayaaz’ and I got a call that the satellite and all other rights of the film have been sold. I was very happy because the accounts were settled and we made a profit. Earlier I had a different pressure that a family member had stopped money.

I want to focus on raising children – Ayush Sharma
Aayush married Arpita Khan on 18 November 2014. They are parents of two children – daughter Ayat and son Aahil. Ayush said that now he doesn’t care what people say and his focus is on bringing up his two children well. He said – Salman bhai is a very good person. He never mentioned to me about money, he never said – so much money sunk because of you.

Finally Ayush said that I want to tell those people who think that I am wasting Salman bhai’s money. I have never taken money from them. But I don’t need to explain it. Now I don’t mind. What matters to me is whether I can pay my children’s school fees, whether I can give them a good home, a good upbringing. I want to be a good father to them.

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two pistol found in river tapi in case of firing out of salaman khan house | Firing case outside Salman Khan's house: Mumbai Police recovered two pistols from Tapi in 24 hours, accused Anmol Bishnoi made a video call and threw both in the river - Surat News

Surat2 minutes ago

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The accused who fired outside Salman Khan’s house in Mumbai threw two pistols into the Tapi river in Surat. In this case, the Mumbai Crime Branch has camped in Surat for two days and has conducted a search operation in Tapi river. In which a pistol has been found in a day’s search. While another pistol has also been found today. The accused made a video call to Anmol Bishnoi, continued and threw both the pistols into the river Tapi. A search operation was conducted in Tapi river with the help of two boats and two divers. Cameras were also dropped on the diver. Which was done from the monitoring board.

The accused asked the rickshaw puller to reach Tapi

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Launch of the song 'Papa Kehte Hain' from the movie 'Shrikanth' Film 'Shrikanth' song 'Papa Kehte Hain' launch: Aamir gets emotional at event, all actors including Rajkumar Rao sing song with blind band

3 minutes ago

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Aamir Khan arrived as a guest at the launch event of the new song of Rajkumar Rao’s upcoming film ‘Shrikanth: Aa Raha Hai Sabki Aankhe Kholane’. Aamir was seen emotional at the song launch. In fact this song is a new version of the famous song ‘Papa Kehte Hain’ from Aamir’s 1988 film ‘Qayamat Se Qayamat Tak’. Aamir Khan got emotional after seeing the live performance of the blind band. Everyone present including Aamir, Rajkumar Rao, Udit Narayan and the band sang this song.

With Aamir Khan, Rajkumar Rao and Srikanth Bola

Apart from Aamir Khan, Rajkumar Rao and Alaya F, the entire team of the film was seen at the venue. The highlight of the event was that the song was performed by a blind band. It is worth mentioning here that this song from the movie ‘Qayamat Se Qayamat’ was sung by Udit Narayan. Now after 36 years a new version of this song has come out.

Aamir Khan was seen singing a song with a blind band

Srikanth Bola himself also participated in this program. Aamir and Rajkumar Rao were seen sitting with him. At the song launch, Rajkumar was seen in a multi-colored shirt, which he wore with blue pants and beige shoes. Apart from her, actress Alaya was seen in a designer crop top and palazzo set.

Rajkumar Rao, Srikanth Bola, Aamir Khan, Alaya F, Sharad Kelkar and Udit Narayan

The director of this film is Tusshar Hiranandani. Apart from Rajkumar, actors like Alaya F, Jyotika and Sharad Kelkar will be seen acting in the film.

There is also other news…

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ATM Franchise Business: Earn lakhs of rupees every month by doing business with SBI, know more information

ATM Franchise Business: Through SBI, there is a good opportunity for all the unemployed who want to do business. Let us tell you that you can earn up to 50000 rupees per month through this business. While presenting the plans, it will be very beneficial for you too, let us tell you what is Sbi business and how you can earn not more than 50,000 per month through SBI business?

Let us tell you all friends that SBI is expanding the ATM network through which you can do business and do good business and earn millions of rupees every month. By taking SIT ATM Franchise (ATM Franchise Business) for the convenience of a reliable bank like SBI, significant profit. Earn Let us give you detailed information about this business below we have given you all the details to apply for this business read carefully

SBI Business Details: ATM Franchise Business details

Sbi business is considered to be a profitable business in which you can apply for ATM franchise with this franchise you have a good chance of earning 60,000 per month. Apart from this criteria you should have your own land of 50 to 80 square feet. .In short you should have sufficient space for ATM 50 to 80 ft. ATM selected location should be atleast 100 meters away from any existing ATM ie 100 meters away from another ATM. Below we have given you more details read carefully below we have given you all the information to apply for ATM Franchise Business

CBSE 12th 10th Result 2024: All students have an end to their curiosity CBSE board result will be declared on this date Know more details

Learn the process to apply for an ATM business: ATM Franchise Business Apply Process

Application process for ATM business is very easy first you have to go to official website of state bank of india where you will get details related to franchise push or especially ATM franchise application On official website you will get all details for franchise where you can apply Apart from this, you can also contact the nearest branch which will provide you with more information. On the official website, you will easily get information about ATM franchise business.

As you all know that ATM is a very important option in emergency which will be in demand for years. Whenever you need money in emergency you can withdraw money through ATM so good place where people need ATM facility by opening ATM franchise for this business. You can earn thousands of rupees per month through this medium but for more information about this business you have to contact the nearest bank or go to the official website of the bank on the basis of this information you can definitely contact the branch which will give you more information about this business.

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Amul Mohan termed 'The Sabarmati Report' as a sensitive subject Amul Mohan calls 'The Sabarmati Report' a sensitive subject: Says, 'Our writing team took great care while writing the film'

5 minutes agoAuthor: Ashish Tiwari

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Actor Vikrant Massey, who won the hearts of the audience with director Vidhu Vinod Chopra’s film ’12th Fail’, is in the news these days due to the film ‘The Sabarmati Report’. The story of the film is based on the 2002 Godhra train burning incident. The film revolves around two journalists investigating the burning of the Sabarmati Express in Godhra. Apart from Vikrant Massey, the film also stars Rashi Khanna and Riddhi Dogra in lead roles. Directed by Ranjan Chandel, the film is produced by Ekta Kapoor’s Balaji Motion Pictures. While Amul V Mohan and Anshul V Mohan are the co-producers of the film. Recently, Amul V Mohan had a special conversation with Divya Bhaskar.

The movie ‘The Sabarmati Report’ is being talked about a lot these days, you are the producer of it. how do you feel
Feels so good. When we thought of working in this film. Since then we had a very clear idea of ​​what to do. This is such a sensitive subject that it cannot be taken in any other direction. In such a situation, the responsibility of all of us increases a lot. Whatever actually happened, we have shown in the film. Our writing team took a very careful step while writing the film.

Produced by Amul V Mohan

Where did this idea come from?
I was discussing with Asim Arora Sir, the writer of the film ‘Ek Villain Returns’. Meanwhile, the idea came that a film should be made on this subject. Me, Anshul and Asim Sar decided to make a film on this subject. We thought of sending the script to Ekta Kapoor. Ekta read the script and agreed to produce the film. The film was supposed to go on floors in July-August 2020. The lockdown came in March and we could not go on the floor. The film went on floors in March 2021. We were a year late.

What was the biggest challenge in ‘The Sabarmati Report’?
The biggest challenge in this film was how to research together with the writer. When we researched the film, we spoke to a TV journalist. We have learned very interesting things from it. If we had deviated even a little while telling such a story, the meaning of the film would have been lost. The film required knowing the vision of director Ranjan Chandel and Ekta Kapoor. Ekta is very creative.

This is a very sensitive topic, one community may get angry and another may like it. How did you balance it all?
Your question is absolutely valid. This is a topic that can go here and there very easily. But we have kept the whole matter very honest. People of any community feel good or bad. How to balance it, it was necessary to break the situation.

The film was earlier scheduled to release on May 3. Rumor has it that the censor board has objections to some scenes, so the release date of the film is being extended?
These are all rumours, only the teaser of the film was sent to the censors. When we announced the release date of the film, the election date was not announced yet. Bollywood has 52 weeks, if you want to make 200-250 films how do you release. A lot remains to be seen, but we will announce the release date of the film soon.

Did Vikrant Messi just like it or thought of someone else?
When our script was finished we were discussing who to approach. Anshul suggested Vikrant’s name. Vikrant didn’t know we were bringing up this topic. He has played the role of Vikrant in the film very well.

You have a background as a journalist, was that what drew you to the film?
My father Vikas Mohan started Super Cinema magazine in 1999. I was in 9th then and started working with dad. Worked with dad for four years. In 2003, he went to London to study. Dad told me that I will do film making course. But Dad said there was no need for that. If you come back after studying there, you have to study here again.

Then in anger I told my dad that I will go there and study business. I went there and started studying business. After the first year it seemed that the business was getting bigger. At that time some other creative things were coming to mind. After completing the business course, I convinced my dad to do an eight-month course in film making.

You could have worked in Super Cinema in the comfort zone if you wanted, but you chose a different path for yourself?
Then I have no separate identity of my own. People know me because of my father. The advantage of this identity is that you can meet someone for 5 minutes. But how to talk inside the room. How to deal with artists depends on your talent. I was very clear with my thoughts.

When you deal with big stars for projects, how do you coordinate?
The most important thing is that you should not have an attitude. It does not happen that what we say should happen. Listen fully to the other person. What project are you working for? The matter should be discussed accordingly.

You are associated with big films. Tell us about ‘Baby John’ and ‘Sub First Class Hai’? I am related to Murad Khetani of Sinewan. I was very excited when it came to the movie ‘Baby John’. I am a big fan of Atlee. Even before ‘Jawaan’ I have seen his South movies like ‘Raja Rani’, ‘Theri’ and ‘Bigil’. When I heard that Atlee was producing ‘Baby John’, I was so excited. The shooting of the film is about to be completed. Only 3-4 days of work was left. Be it ‘Baby John’, ‘Sub First Class’ or ‘Sabarmati Report’ it has been a great journey.

Cast and crew during the shooting of ‘The Sabarmati Report’

What do you consider to be the biggest USP of ‘The Sabarmati Report’?
The biggest USP of this film is its story. Vikrant Massey, Rashi Khanna and Riddhi Dogra have done a great job. Everyone has done justice to the story of the movie, which will make the movie a lot of fun to watch.

There is also other news…

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After giving birth to Raha, Alia Bhatt was undergoing therapy Alia Bhatt undergoing therapy after Raha's birth: Actress says, 'I'm working on my mental health a lot, motherhood is a constant learning process'

2 minutes ago

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Actress Alia Bhatt took therapy after becoming a mother. Recently, Vaughan revealed this in an interview. In an interview with Vogue India, Alia talked about her motherhood journey.

The actress said, ‘I take great care of mental health. I go to therapy every week. This helps me realize that there is no problem that cannot be solved.

Alia further said that after giving birth to daughter Raha in November 2022, she has been taking regular therapy sessions so that she can learn to face the new challenges that come as a new mother as motherhood is always a learning process.

Ranbir Kapoor and Alia Bhatt with daughter Raha

Alia also had mom guilt
Alia also revealed that like other women, she also faced mom guilt after becoming a mother. It was always about what people would think of her. Can he manage everything well or not? He had to undergo therapy to answer all these questions.

Alia said in an interview, ‘When I started therapy, it was like a cleanse for me. Just as I take care of my body and go to the gym, I must also take care of my mind.

Alia announced her pregnancy by sharing this photo on 27 June 2022

2022 was very special for Alia
Alia and Ranbir Kapoor got married on 14 April 2022 after dating for years. Alia announced to become a mother after two months of marriage. Then Alia gave birth to daughter Raha in November that year. He gave this information to fans through social media.

There is also other news…

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Mumtaz demanded lifting of ban on Pakistani artists Mumtaz demands lifting of ban on Pakistani actors: Actress says, 'They too get work in Bollywood, they are no different from us'

1 minute ago

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Veteran actress Mumtaz has demanded to lift the ban on Pakistani actors in India. Mumtaz recently visited Pakistan where she met many Pakistani actors. After returning from there, Mumtaz has now talked about meeting Pakistani artists. They have also been asked to work in India.

Mumtaz said, ‘They (Pakistani artists) should be allowed to come and work here. They are all very talented. I believe there is no dearth of talent in the Mumbai film industry but they should also get a chance.’

Mumtaz with Fawad Khan

Mumtaz is happy with the hospitality received in Pakistan
Mumtaz said about her visit to Pakistan, ‘When we met Rahat Fateh Sahab was not well, but he sang for me. I felt very special. It felt like I was still Mumtaz. Fawad Khan had booked the entire restaurant for me. It was just me, Fawad, his wife and child in the entire restaurant.

A picture of Mumtaz with Ghulam Ali has also surfaced

76-year-old Mumtaz said in an interview, ‘People of Pakistan are not different from us at all. Everywhere I went, people came and showered me and my sister with love and gifts. What more could an artist want? He remembers all my films and songs. ,

Pakistani artists were banned after the Uri attack
After the Uri attack in 2016, India banned Pakistani artists. Pakistani actor Fawad Khan acted in Bollywood film ‘Ae Dil Hai Mushkil’ released in October 2016.

This was the last time a Pakistani actor acted in a Bollywood film. Earlier Pakistani actors worked in Bollywood films like ‘Raees’, ‘Khoobsurat’, ‘Mere Brother Ki Dulhan’, ‘Kapoor and Sons’ and ‘Kil-Dil’.

Mumtaz has acted in many hit films
As for Mumtaz, she has acted in many hit films of the 60s-70s including ‘Gehera Daag’, ‘Hamraaz’, ‘Aapki Kasam’, ‘Roti’ and ‘Naagin’. Her pairing with Rajesh Khanna was much loved.

There is also other news…

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At the age of 26, Ashi became the owner of two houses Ashi owns two houses at 26: Faced many hardships in rented house, also suffered from casting couch

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TV actress Ashi Singh recently bought her new house in Mumbai. At just 26 years of age, this actress has not only her first but her second home in Mumbai. Ashi and her family members lived in a rented house for many years before buying their own house. According to the actress, during this time she had to face many problems.

Lived in a rented house at Meera Road
During a special conversation with Divya Bhaskar, Ashi Singh said, ‘A few years ago, my family and I lived in Mumbai’s Mira Road area. It was a rented house. The people of the society where we lived used to trouble us a lot. Many times the members of the society also misbehaved with us. People were harassing us forcefully. Arguing without any reason.

For some time there was also a problem for car parking
Further said, ‘I still remember when the people there gave us a lot of trouble for parking my car. We took permission from our landlord. However, the people of the society did not allow us. I had to provide more documents to park my car than I had to provide for my passport.

Sometimes they say come on Sunday and sometimes on Monday. Sometimes they used to call in the morning and sometimes in the evening. This sequence continued for several weeks. I was very irritated. However, since she was living in someone else’s house, no action could be taken. Then I realized that my house is my own.

Ashi came to Mumbai at the age of 15. His entire childhood was spent in Agra. Ashi was fond of acting since childhood. However, there came a time when his confidence in acting was very low.

Also faced the casting couch
Ashi said, ‘I used to give auditions along with my studies. In the early days when I went for auditions, I faced the casting couch. I was asked for favors in return for work. My confidence about acting was very low. But I didn’t give up. Never let anyone take advantage of you.

Look, no one can force you. If someone approached me, I would have refused immediately. I would have refused to be a part of any of his projects and left the place.

Started acting journey in 2015
Ashi made her acting debut in 2015 with ‘Secret Diaries: The Hidden Chapter’. Aashi got a lot of recognition with the role of Naina Aggarwal in the show ‘Yeh Un Din Ki Baat Hai’.

Apart from this, Ashi has also worked in shows like ‘Crime Patrol’, ‘Savdhan India’, ‘Gumrah’, ‘Secret Diaries’. She was also seen in the film ‘Kedi Band’. She was last seen in the serial ‘Meet’.

There is also other news…

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Google Confirms Links Are Not That Important

Google’s Gary Illyes confirmed at a recent search marketing conference that Google needs very few links, adding to the growing body of evidence that publishers need to focus on other factors. Gary tweeted confirmation that he indeed say those words.

Background Of Links For Ranking

Links were discovered in the late 1990’s to be a good signal for search engines to use for validating how authoritative a website is and then Google discovered soon after that anchor text could be used to provide semantic signals about what a webpage was about.

One of the most important research papers was Authoritative Sources in a Hyperlinked Environment by Jon M. Kleinberg, published around 1998 (link to research paper at the end of the article). The main discovery of this research paper is that there is too many web pages and there was no objective way to filter search results for quality in order to rank web pages for a subjective idea of relevance.

The author of the research paper discovered that links could be used as an objective filter for authoritativeness.

Kleinberg wrote:

“To provide effective search methods under these conditions, one needs a way to filter, from among a huge collection of relevant pages, a small set of the most “authoritative” or ‘definitive’ ones.”

This is the most influential research paper on links because it kick-started more research on ways to use links beyond as an authority metric but as a subjective metric for relevance.

Objective is something factual. Subjective is something that’s closer to an opinion. The founders of Google discovered how to use the subjective opinions of the Internet as a relevance metric for what to rank in the search results.

What Larry Page and Sergey Brin discovered and shared in their research paper (The Anatomy of a Large-Scale Hypertextual Web Search Engine – link at end of this article) was that it was possible to harness the power of anchor text to determine the subjective opinion of relevance from actual humans. It was essentially crowdsourcing the opinions of millions of website expressed through the link structure between each webpage.

What Did Gary Illyes Say About Links In 2024?

At a recent search conference in Bulgaria, Google’s Gary Illyes made a comment about how Google doesn’t really need that many links and how Google has made links less important.

Patrick Stox tweeted about what he heard at the search conference:

” ‘We need very few links to rank pages… Over the years we’ve made links less important.’ @methode #serpconf2024″

Google’s Gary Illyes tweeted a confirmation of that statement:

“I shouldn’t have said that… I definitely shouldn’t have said that”

Why Links Matter Less

The initial state of anchor text when Google first used links for ranking purposes was absolutely non-spammy, which is why it was so useful. Hyperlinks were primarily used as a way to send traffic from one website to another website.

But by 2004 or 2005 Google was using statistical analysis to detect manipulated links, then around 2004 “powered-by” links in website footers stopped passing anchor text value, and by 2006 links close to the words “advertising” stopped passing link value, links from directories stopped passing ranking value and by 2012 Google deployed a massive link algorithm called Penguin that destroyed the rankings of likely millions of websites, many of which were using guest posting.

The link signal eventually became so bad that Google decided in 2019 to selectively use nofollow links for ranking purposes. Google’s Gary Illyes confirmed that the change to nofollow was made because of the link signal.

Google Explicitly Confirms That Links Matter Less

In 2023 Google’s Gary Illyes shared at a PubCon Austin that links were not even in the top 3 of ranking factors. Then in March 2024, coinciding with the March 2024 Core Algorithm Update, Google updated their spam policies documentation to downplay the importance of links for ranking purposes.

Google March 2024 Core Update: 4 Changes To Link Signal

The documentation previously said:

“Google uses links as an important factor in determining the relevancy of web pages.”

The update to the documentation that mentioned links was updated to remove the word important.

Links are not just listed as just another factor:

“Google uses links as a factor in determining the relevancy of web pages.”

At the beginning of April Google’s John Mueller advised that there are more useful SEO activities to engage on than links.

Mueller explained:

“There are more important things for websites nowadays, and over-focusing on links will often result in you wasting your time doing things that don’t make your website better overall”

Finally, Gary Illyes explicitly said that Google needs very few links to rank webpages and confirmed it.

I shouldn’t have said that… I definitely shouldn’t have said that

— Gary Illyes (so official, trust me) (@methode) April 19, 2024

Why Google Doesn’t Need Links

The reason why Google doesn’t need many links is likely because of the extent of AI and natural language undertanding that Google uses in their algorithms. Google must be highly confident in its algorithm to be able to explicitly say that they don’t need it.

Way back when Google implemented the nofollow into the algorithm there were many link builders who sold comment spam links who continued to lie that comment spam still worked. As someone who started link building at the very beginning of modern SEO (I was the moderator of the link building forum at the #1 SEO forum of that time), I can say with confidence that links have stopped playing much of a role in rankings beginning several years ago, which is why I stopped about five or six years ago.

Read the research papers

Authoritative Sources in a Hyperlinked Environment – Jon M. Kleinberg (PDF)

The Anatomy of a Large-Scale Hypertextual Web Search Engine

Featured Image by Shutterstock/RYO Alexandre

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