The date of our death has been fixed. | The date of our death has been fixed...: We are not afraid of anything, father's first reaction on firing at Salman Khan's house

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After firing outside Salman Khan’s house on Sunday morning, Maharashtra Chief Minister Eknath Shinde reached actor Salman Khan’s house in Bandra. Shinde also met the actor’s father and famous screenwriter Salim Khan. Salim Khan said during a media interaction that the Chief Minister has assured him. He said, “What if someone gets hurt? There are no guarantees. The whole family is safe, which is good.” He said, ‘We have no fear. The date of death has been fixed. The Chief Minister told us that security will be provided and he will ensure that these threatening calls stop.’

After this when asked if the family has received any call for ransom? Jayaslim Khan said, “No, but such incidents are usually held for ransom. They may say the incident was about antelope but their motive is something else.”

The police immediately swung into action
Praising the police for quick action, Khan said, “Mumbai police acted swiftly and made immediate arrests.

Earlier, Eknath Shinde had talked about eliminating Lawrence Bishnoi while talking to reporters outside Salman Khan’s Galaxy apartment house.

The police arrested both the accused from Bhuj.

This footage is of the arrest of both the accused from Bhuj.

“No gangs or gang wars will be allowed. We will not allow this to happen. We will eliminate (Lawrence) Bishnoi,” he said.

After meeting Salman, Shinde said, “I have told Salman Khan that the government is with you. Both the accused have been arrested. They will be questioned. We will go to the root of the case. No one will be spared. Don’t target like this.”

Let’s know what was the whole incident
On April 14 at 5 am, firing took place in front of Salman Khan’s Galaxy apartment in Bandra. Two assailants on a bike fired 4 rounds. Salman was at his home at the time of the firing. After the incident, security was increased outside Salman’s house.

In the CCTV footage, it is seen that both the accused were wearing sports caps and had bags slung over their shoulders. In this footage, both are seen firing at Salman’s house. Khan received death threats from the Lawrence-Goldie Brar gang.

After the firing incident, Lawrence’s brother Anmol took responsibility for the incident in an online post. He called this incident a trailer and warned Salman. However, the police have not confirmed this post. Lawrence is currently in Tihar Jail accused of murdering several high-profile people.

Both the accused have been identified as Vicky Saheb Gupta and Sagar Srijogendra Pal. Both are residents of Bihar. The police have reached Mumbai with them. The police said that the pistol with which the two accused had fired had been thrown into the Tapi river in Surat. The Mumbai court has sent the two accused who fired outside actor Salman Khan’s house to 10-day police remand.

The bike was found a short distance from Salman’s house
The police also seized a bike of the accused. The bike was left near Mount Mary Church, one km away from Salman’s house. Police say that the bike was registered in the name of a person residing in Panvel. Panvel Assistant Commissioner of Police said that the man had sold the two-wheeler a few days back.

A 7.6 bore gun was fired
Mumbai Police sources said that the gun that was fired was a 7.6 bore gun. Forensic experts have recovered a live cartridge from the spot. The police also seized a bike of the accused.

This post of Anmol is going viral on social media.

Salman lives alone on the ground floor
Salman has been living in this house with his family for the last 40 years. Salman’s house is on the ground floor of the apartment. He lives here alone in a 1BHK L shaped apartment. His parents live on the first floor of an 8-storey Galaxy apartment.

Lawrence threatened Salman in March 2023
In March 2023, after receiving a threat from Lawrence, Salman Khan’s security was increased. He has got Y+ category security from Government of Maharashtra.

The NIA had said that Khan topped the list of 10 people who were threatened with death by jailed gangster Lawrence. The community is furious over the 1998 blackbuck poaching incident, citing which Lawrence threatened to kill Salman in a TV interview.

Y+ security, given after the threat, remains with 11 soldiers
Earlier, Maharashtra Police personnel lived with Salman, but he has been given Y+ category security after receiving threats. In this security circle, 11 soldiers stay with Salman all the time, including one or two commandos and 2 PSOs. There are always two vehicles to keep Salman’s vehicle in front and behind. Along with this, Salman’s car is also completely bulletproof.

The CCTV footage shows that the incident was carried out by two people.

11 soldiers in the security circle stay with Salman all the time.

How many times have you received threats before?

• In June 2022, when Salman’s father Salim Khan, who was out for a morning walk, returned home, he received an unknown letter threatening to kill him and Salman. It was written in the letter – ‘Salman Khan we will make your condition like Moosewala.’ After this, Salim Khan contacted the police with the help of his security personnel and a case was registered in Bandra Police Station.
• Last year, the Mumbai police arrested a man who threatened to kill Salman by calling him. The person making the threat was a 16-year-old minor. He threatened the Mumbai Police through a call and revealed his name as Rokibhai. He said he was a resident of Jodhpur, Rajasthan and would kill Salman on April 30.
• Last year, Dhakdram, a resident of Jodhpur, sent 3 e-mails to Salman’s official mail. In which it was written that Salman Khan is your next number, you will be killed like Sidhu Moosewala on arrival in Jodhpur.
• In January 2024, two unknown people tried to enter Salman Khan’s farm house by breaking the fencing wire. After being caught by the police, both of them declared themselves as fans of Salman. A fake Aadhaar card was recovered from him. Due to this, an FIR has also been registered against both of them. Salman Khan is targeted by the Lawrence gang.

After the incident, Arbaaz Khan also reached Galaxy Apartment with his wife Shoora.

After the incident, a team of forensic experts reached the spot for investigation.

The forensic team marked bullet marks at the scene.

‘Sikandar’ will release on Eid next year
Salman Khan recently announced his upcoming film ‘Sikandar’ on the occasion of Eid. The film is directed by South’s famous director A. R. Murugadoss, who has previously directed Hindi films like ‘Gajni’, ‘Holiday’ and ‘Akira’, will direct. Sajid Nadiadwala will be its producer. With producer Sajid Nadiadwala, Salman has given many hits including ‘Judwaa’, ‘Muzse Shaadi Karogi’ and ‘Kick’.

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22 Places You Should Be Sharing Your Content

Don’t treat your content passively.

To get the most out of the resources you put into creating content, you have to share it.

The right sharing strategy can boost your content’s effectiveness and engage with users it might not otherwise reach.

However, each platform is increasingly focused on keeping users within its specific ecosystem, so careful research and planning are key to success in each algorithm and for each audience.

Content sharing is not as simple as reposting content exactly as it appears on your website or blog. Content has to be optimized for each channel or method of distribution.

With platforms so focused on keeping users on their sites, is there hope for using them to generate traffic? Yes, and here are some tips I’ve found helpful.

3 Tips To Help Funnel Platform Users To Your Site

Map The Audience Journey

An audience journey map is a visual map of the steps your audience takes as they make a decision to solve a problem or take an opportunity. It outlines the path from initial awareness through engagement and onto conversion, highlighting key touchpoints.

This tool helps understand and address your audience’s needs, motivations, and pain points at each stage, enabling more effective and targeted content marketing, SEO, and PR strategies.

Analyze an audience’s journey online to gain insight into their motivations and touchpoints for gathering information and making a decision about a given pain point or opportunity. Use these touchpoints and motivations to entice users to search your content.

I find most journey map templates difficult to implement, so I created a new type of audience map template that allows marketers to turn audience insight into an integrated PR and SEO plan.

Screenshot from author, March 2024

Using the audience journey, identify assets based on the audience’s needs at various journey steps. These steps provide opportunities to entice users to search for your content in Google or even type the URL directly into the browser.

Owned Asset Marketing (OAM)

Instead of sharing blog posts or article links directly, create a unique asset with a unique value proposition (UVP) for a specific audience or archetype. Then, optimize that asset for different channels or platforms.

I call this owned asset marketing (OAM).

I reached out to Amanda Natividad, VP of Marketing at SparkToro, who put it like this: “Beat the platforms at their own game and publish zero-click content. Zero-click content is content that offers standalone insights with no need to click. Clicking might be additive, but it’s not required.

This means summarizing conference presentations into shorter LinkedIn posts, taking one key idea from a webinar and writing it as a Threads post, or repurposing a blog post entirely into a video tutorial on YouTube.”

Studies, research, uniquely valuable resource lists (e.g., tools), training courses, expert commentary, or framing on a complex topic identifying an opportunity are all types of assets that can be converted to zero-click content.

For example, I recently launched a Mini MBA about Integrating PR & SEO. As part of the course, I created templates, checklists, how-to videos, and case studies to help marketing leaders integrate their internal PR & SEO teams.

Screenshot from author, March 2024

However, I don’t just share the course online; I repurpose the content to share on social or in my guest articles. The audience map template above is a repurposed asset from my course.

I also had my research team analyze the impact of brand mentions on a site’s ability to rank in the top 3 of Google for the course. I then took the charts and created a unique post on LinkedIn.

Screenshot from author, March 2024

With touchpoints identified across the audience journey and potential asse ideas, distribute the content in a way that drives the audience to search your content. A PR topic tour can help with that.

Use A PR Topic Tour

A PR topic tour is a strategy that focuses on identifying a trending topic and creating a media tour to share an asset: commentary, data, resources, or unique insights about that topic.

The more an audience engages with you about a topic, the more likely they are to search your content or website when they are investigating the topic. This is because they begin to see you as an expert source on the subject.

Here’s the gist of how to create a PR topic tour:

• Identify an industry or media trend: Analyze the last six months of media coverage on a topic to identify recent trends. Use Google News, relevant social media (e.g., LinkedIn or Reddit), or BuzzSumo to find a list of trends.
• Identify topics: Identify topics that you have an asset about or to create a new asset for.
• Create or Optimize an asset: Create a unique asset related to the trend or optimize an existing one for different platforms.
• Pitch or distribute at audience touchpoints: Create a list of podcasts, journalists, op-ed sites, relevant social communities, and even blogs to pitch various story angles based on the audience or opportunities in each platform.

A PR topic tour is a great way to establish an individual or company as an expert in a specific topic.

I recently created a PR topic tour case study about Rand Fishkin’s concept of an “influence map.”

In 2021, Fishkin wrote an article, Influence Maps—The Best Marketing Framework You’ve Never Heard Of, for a concept he created.

Fishkin started to cover the topic on podcasts, webinars, and social. Here’s just a sample that I found and included in my case study:

When determining places to distribute your content, consider using these tips to determine the best method and touchpoints to include.

Here is a short list of places to share your topic tour concept, from the mainstream to the niche.

1. Substack

Substack is a platform that enables writers to publish newsletters and monetize their content directly through subscriptions.

Substack has over 20 million active subscribers.

Creators write posts using Substack’s editor, publish them, and then email them to subscribers. Creators can earn money through paid subscriptions, which offer them financial support directly from their audience and facilitate a direct writer-reader relationship without the need for advertisements or sponsorships.

Setting up a newsletter through substack is very easy:

• Sign up: Create an account on the Substack website.
• Set up your newsletter: Choose a name for your newsletter, customize its appearance, and set up subscription options (free, paid, or both).
• Create content: Write your articles or newsletters directly in Substack’s editor and format them as desired.
• Publish and promote: Publish your newsletters and share them on social media or other platforms to attract subscribers.
• Engage your subscribers: Interact with your readers through comments and feedback to build a community around your newsletter.

2. LinkedIn Newsletters

A LinkedIn Newsletter is a feature that allows LinkedIn users to regularly publish and send a series of articles to their followers directly through LinkedIn.

LinkedIn Newsletters are highly underrated. When you launch a new newsletter, you can notify all of your followers at once, giving you instant access to thousands of subscribers.

However, you have to be eligible for the LinkedIn Creator hub.

Screenshot from LinkedIn, March 2024

• Access: Go to your LinkedIn homepage and use the Write an article option.
• Select “manage”: Under the Manage button in the article writing interface, select Newsletter.

Screenshot from LinkedIn, March 2024

• Create or select: Either create a new newsletter or select one you already have. If you create one, then just name it, provide a description, upload a logo (I recommend a logo and branding for your newsletter), and then click Done.

Screenshot from LinkedIn, March 2024

3. OnePitch

OnePitch is an AI-based journalist pitching tool and is one of my favorites for media relations. However, your pitches have to be really targeted and strong to secure media coverage.

I use OnePitch for:

• Write a pitch: Write a pitch for an interesting story idea. A pitch can be for data or expert commentary on a trending topic, a product launch, or another other newsworthy story.
• Upload pitch: Use the editor to upload and parse the pitch.

Screenshot from OnePitch, March 2024

• Use AI to build a list of journalists: After you submit the pitch, OnePitch uses AI to identify a list of journalists who have written about similar topics.

Screenshot from OnePitch, March 2024

• Pitch: Submit a pitch using the tool, which will email the journalist through your email address.

4. Medium

Medium is an online publishing platform where any writer can share their content. It’s useful for those looking to publish their thoughts, stories, and ideas on a wide range of topics through direct republishing or creating new, unique stories or assets.

Medium articles can also rank well on Google if they are unique pieces.

Medium allows you to republish your existing blog posts (if you use their import feature, they even add a rel=canonical link), but you can also use this platform to increase traffic to the full blog posts on your site.

To post on Medium:

• Sign up: Visit Medium’s website and sign up using email, Google, Facebook, or Apple.
• Set up profile: Complete your profile by adding a photo, bio, and other details.
• Write: Click on your profile picture, then Write a story to start drafting your post.
• Edit and format: Use the editor tools to format your text and add images or links.
• Publish: Once satisfied, click Publish at the top, choose tags, and then “Publish” again to share your post with readers.

5. Reddit

Reddit is a network of communities called subreddits, each focused on different interests, topics, or themes. Users can share news, content, and opinions, engage in discussions, and vote on content. It’s a place for finding trends, advice, and varied perspectives on almost any topic.

And if you haven’t heard, Google has been ranking Reddit content in the top spots more frequently and recently announced a deal to show more Reddit content. So, posting on subreddits can gain additional exposure or traffic directly to your content if you can get a link posted in a thread that ranks well in Google.

Finding relevant subreddits can be overwhelming, but try using SparkToro to simplify the process. This tool allows you to find subreddits based on the audience you want to target.

You can search based on a link to a site, social profile, or keywords your audience uses and then find subreddits that the audience also visits.

• Setup SparkToro: Sign up for a free account or one of the paid subscriptions.
• Select a seed list: Create a list of social profiles, websites, keywords, social profile descriptions, or hashtags that the audience uses.
• Select a version of SparkToro: Currently, SparkToro has two versions. V1 just lets you find subreddits, but V2 allows you to search comments.

Screenshot from Reddit, March 2024

• Post on the subreddit: Share content on a subreddit as a personal account and ensure the content creates some unique value for the audience. You can create a new thread or post a comment on existing ones.

Redditors are very conscious of brands attempting to “spam” subreddits with their own content, so this is usually best left to a few employees with active Reddit accounts who may occasionally share company blog posts once or twice a month.

6. LinkedIn Articles

A LinkedIn article lets you publish longer content directly on LinkedIn, which is shared with your followers and potentially a wider LinkedIn audience through the platform’s network effects.

When you publish an article, it appears on your profile and can be seen in the feed of your connections or followers, increasing its visibility. LinkedIn also sometimes distributes articles more broadly based on their relevance and interest to other users beyond your immediate network.

Just like with the LinkedIn newsletters process, you can create a long-form article and post it to your feed.

Screenshot from LinkedIn, March 2024

In the article post editor, just click next instead of creating a newsletter.

Screenshot from LinkedIn, March 2024

7. LinkedIn Personal Posts

LinkedIn posts are highly underrated. As you can see from my personal LinkedIn post below, I received over 57,000 impressions from a single post.

I don’t need to walk you through the posting process on LinkedIn, but note that a post’s reach can be very large.

A few quick tips that help me are:

• Use data and charts in posts to increase engagement.
• Focus on topics that you’re an expert in.
• Use documents that can entice the audience to engage with your post. Engagements seem to increase reach for me.

Screenshot from LinkedIn, March 2024

8. Forbes Councils

The Forbes Councils is a collective of invitation-only communities created by Forbes. Members are selected from various industries and can publish articles on Forbes.com, networking with other leaders.

If you do get approved, you can publish articles every month on a topic that you are an expert in.

And as of the time I wrote this, these articles rank really well in Google. As you can see in the screenshot of Google for the keyword [seo and public relations].

Screenshot from search for [seo and public relations], Google, March 2024

9. Email

Promoting your content through email is an “oldie but goodie” tactic that still pulls major weight.

59% of consumers say marketing emails have influenced their decisions to make a purchase.

I personally use a few email tools: MailChimp, Apollo.io, and PitchBox. Each has a different application.

I’ll focus on Apollo here as it has a built-in contacts database, and I find the UI very easy to use. You can also upload your own list of contacts or use their database to build a new list.

In the tool, you can create automated sequences that work well for sharing informational content related to a theme or topic.

Screenshot from Apollo, March 2024

10. DZone

DZone is an online community and publishing platform where technology professionals and developers share articles, tutorials, and news about software development, programming languages, and emerging tech trends.

It serves as a repository of technical knowledge, offering insights, code snippets, and discussions aimed at helping developers and tech enthusiasts stay updated with the latest in technology and software development practices.

On DZone, you can post a wide range of technical and programming-related content, including tutorials, guides, articles, and news updates covering various aspects of software development, programming languages, DevOps, cloud computing, and more.

It’s aimed at helping developers, programmers, and technology professionals share knowledge and learn from each other.

To post content on DZone, you need to become a community member. Once you’re a member, you can submit articles through its submission process, which involves creating content that aligns with their guidelines and submitting it for review. If approved, your content will be published on the platform.

11. X (Twitter) Personal Accounts

X (Twitter) has changed significantly over the last few years since Elon Musk purchased the platform. Some platform users have said they have seen a drop in engagement over the last few years, but others have seen an increase.

Sharing on X isn’t overly complex, but to garner the largest reach, don’t just share your links but create unique content for the platform. Share images or videos directly with unique content.

12. Personal Page On Facebook

This one seems obvious, but it is a place many people forget.

If you are concerned about spamming your family or friends who aren’t in the industry, consider creating a Facebook list for work folks.

This way, you don’t have to worry about confusing your Great Aunt Gertrude with a step-by-step guide to PPC.

13. Facebook Groups

Facebook Groups are still alive and well! Because many users already use Facebook in their personal time, they are usually more active in Groups.

Join a few industry-related Groups, share your best content once a month, and contribute to the group when possible.

Be sure to stay active as a member of the chat or Group by answering questions, reading others’ content, and contributing genuinely to the Group.

14. Slack Communities

Niche Slack communities are popping up everywhere. I find that these communities are very active.

However, the community guidelines on posting tend to be very strict. Many communities limit the type of content you can post, and typically, you won’t be able just to share links to your content.

To share on Slack Communities, share unique data or insights directly in the community where the threads create their own unique value and engagement instead of trying to get users off the platform.

15. SlideShare

SlideShare is a platform that allows users to share slide presentations, infographics, and other professional content.

It’s a valuable resource for professionals looking to learn new skills, share insights, and present ideas in a presentation format. Users can upload content in various formats, making it accessible to a wide audience for educational, marketing, and informational purposes.

One way to get the most mileage out of your content is by taking highlights and turning them into a presentation for SlideShare.

16. Quora

Quora has been around forever and is known as the internet’s premier question-and-answer website.

Users post a question, and users answer that question. Pretty straightforward.

But when you consider that a business or a representative can research what kind of questions customers are asking and have a detailed blog post ready to answer it, it becomes a great opportunity.

Knowing what your audience is having a problem with can help give you great ideas for content that will drive traffic to your site.

For example, if everyone is asking for information about how to hang a picture on a wall, and you sell the best picture-hanging nails ever, why not flex some of your expertise on the matter?

You get to personally answer a potential customer’s question while providing a handy link to your blog’s detailed explanation of it.

17. Growth Hackers

Most businesses want to scale to take on more work and overcome new obstacles.

Growth Hackers is an online community of user-generated content that provides insights on any topic that can be done to increase your company’s size, revenue, customer base, lead generation, etc.

Every article is detailed and insightful to many different niche industries. Make your voice heard while shining a light on the many ways you are trying to grow your business. It is well worth it.

18. Flipboard

Flipboard is a neat app that condenses the internet into digestible bite-size blocks. It shares content from every major publication you can think of and targets it to the people who are looking for it.

Creating an account and posting your content is a great way to drive traffic directly to your blog. It is also a great way to keep track of industry insights and even your own social media feeds.

What really sets this apart is its simplistic interface, which is backed by some serious clout, algorithmically speaking.

19. Scoop.it

Boasting organic traffic with over 2 million monthly users, Scoop. has become a powerhouse platform for marketers.

Offering content curation software, it helps marketers find authoritative content in their industry, which can then be easily shared on social media.

You can post your content in the hopes that others will also see it and share it with their followers.

Everyone wants to share their content with the world, and this tool makes it easy. It is also a great way to come up with new topic ideas based on what is trending.

20. Listly

Listly is a platform that allows users to create, share, and engage with lists on various topics.

These lists can include items like articles, products, resources, or ideas that other users can vote on, add to, and comment on. It’s designed to facilitate collaborative list-making and sharing, making it easier to collect and discover crowd-sourced information on specific interests or themes.

Screenshot from Listly, March 2024

Sign up for the community, and you’ll be able to post immediately.

21. Threads

Threads is a new social media app developed by Meta, the company behind Facebook, Instagram, and WhatsApp. The app is a direct competitor to X (Twitter).

Threads reached over 100 million users in the first 5 days of being live. However, according to Sensor Tower, the daily active user count was down 82% around July 31st.

Natividad recommended Threads for sharing links directly, saying: “I don’t believe we’ve seen evidence that links are buried in Threads’ algorithm. For now, that seems to be a decent place to drop links in posts. But arguably, one of the best places to include links in your posts is Mastodon, which offers a chronological feed, not an algorithmic one.”

22. Mastodon

Mastodon is a free, open-source social networking platform emphasizing decentralization, privacy, and freedom from corporate control.

Unlike traditional social media platforms like Twitter or Facebook, Mastodon is built on a network of servers, each with its own rules, policies, and community.

As of February 2024, Mastodon had over 8 million users. Once you have your lists created, you can publish them to your audience.

Summary

Natividad provided further clarity, saying: “Social platforms notoriously want to keep us on-platform, so if you’re optimizing for sheer impressions of your ideas, rewriting your content as a fully formed LinkedIn post or a longform Twitter/X post is, sadly, your best bet.

For instance, when Twitter/X changed to the current ownership and they open sourced their recommendation algorithm, users saw proof that links in tweets were penalized and thus, suppressed by the algorithm.”

Content sharing across various platforms requires more than just replication; it demands strategic optimization and understanding of each platform’s unique dynamics.

Content creators can significantly enhance the visibility and impact of their work by employing targeted strategies such as mapping the audience journey, creating optimized assets, and leveraging PR topic tours.

Engaging with platforms like Substack, LinkedIn, and newer entrants like Threads and Mastodon while adapting to their specific content preferences presents a comprehensive approach to not just sharing but amplifying content in a way that resonates and even funnels the audience to your website.

More resources: 

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Featured Image: Paulo Bobita/Search Engine Journal

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How Search Generative Experience Will Affect Local SEO

If you own a local business, it’s quickly becoming imperative to understand Google’s new Search Generative Experience (SGE) and how to adjust your local SEO strategies to maintain and even enhance your presence for optimal visibility, traffic, and revenue.

The good news is if your business has been employing local SEO and content marketing best practices all along, you are well-positioned to adjust to this evolution of search.

AI is rapidly changing how much of the digital world works.

Search engines are also evolving in how they work and deliver results to searchers.

SGE, while still experimental and currently available in 120 countries via Google Labs, is likely going to transform the way people interact with search results by pulling those results directly into Google, providing a more interactive search experience with follow-up content and link suggestions.

In many cases, this may negate the need for searchers to click through to websites at all.

SGE uses a variety of AI-based technologies, including natural language processing, machine learning, and deep learning.

These technologies enable the search engine to understand a user’s search query, process relevant content, and formulate an appropriate response.

Understanding SGE: Beyond Just Links

Traditional search engine results typically provide a list of links relevant to a searcher’s query, where the searcher may need to investigate further to find the optimal answer to their question.

The goal of Search Generative Experience is to go several steps further. Powered by advanced artificial intelligence and language models, SGE aims to:

• Synthesize, not just curate information: SGE doesn’t just find relevant websites. It analyzes the content on web pages, extracting specific facts, figures, and insights in order to present a concise, informative answer directly within the search results. As such, SGE is more likely to come into play for searches with informational, rather than navigation or commercial, intent.
• Understand nuances: SGE aims to better interpret the intent behind a user’s search. Instead of only focusing on keywords, it will try to grasp the reason for the question. This means local businesses must focus on solving problems, not just selling services or products.
• Provide multi-faceted answers: Sometimes, a simple, single answer to a question isn’t sufficient, and SGE provides opportunities for searchers to ask follow-up questions and/or dig deeper for complete answers. If you’re in an industry or niche with divergent approaches, ensure your content is comprehensive enough to be considered and included.
• Be creative (sometimes): In select cases, SGE can even generate its own suggestions or solutions to a problem. While not the norm, this demonstrates the shift towards search engines becoming more proactive problem-solvers. This is also one of the known hazards of AI, as it can be prone to “hallucinations” in its attempts to provide answers.

From a local search perspective, SGE looks to enhance experience via a Places module, which replicates a local pack in traditional results, including citations, reviews, and other pertinent local business details.

A recent BrightEdge study found nearly half of SGE results generated in February 2024 included a Places module, with local restaurant and travel queries being the most prominent, while it did not show up in other B2B and entertainment-related queries.

Illustrating SGE

Let’s clarify SGE’s approach with an example. Imagine a consumer searching for “best hikes to see fall foliage near me.” SGE might do the following:

• Locate: Access real-time location data and understand “near me.”
• Gather information: Scan hiking websites, hiking or outdoor adventure blogs, local park authority pages, etc., focused on the user’s region.
• Prioritize “fall”: Identify content within those sources specifically discussing fall foliage, not just general hiking information.
• Potential response: Display a short list of suggested hiking trails, their difficulty level, estimated foliage peak dates pulled from websites, images sourced from relevant pages, and maybe relevant hiking guide services.

Herein lies an opportunity for a local provider of hiking-related services or products to appear within the results for such a query; provided they have relevant, experience-backed, trustworthy, helpful content for Google to reference.

For reference, here’s an actual result SGE provided for this search:

Screenshot from search for [best hikes to see fall foliage near me], Google, March 2024

SGE’s Impact On Local Search

How are local search results pages (SERPs) changing with SGE? Here’s what we’ve seen so far:

• Google Business Profile is King: With organic website traffic potentially decreasing, high-performing Google Business Profiles (GBP) with updated information, strong reviews, and relevant content will become even more critical for visibility.
• Evolving Map Packs: While traditional local Map Packs will remain important, as noted SGE includes a Places module depending on the type of search being conducted. SGE may incorporate information from businesses featured in the Map Pack, but also include additional businesses to provide even more comprehensive and helpful answers to a user’s query.
• Featured Snippets matter: Businesses with content optimized to be concise, accurate, and directly answerable to queries are poised to dominate Featured Snippets.

Screenshot from search for [fixing my knee pain in Barrie], Google, March 2024

• Prioritizing user intent: Search engines will become even better at understanding why a user is searching. Localized searches (i.e. those including “near me” or a geographical identifier) will continue to have high relevance.
• Mind the long tail: A preliminary SGE study by SE Ranking has found that SGE is more likely to be engaged by long-tail (multi-word) keywords, where searcher intent is generally clearer and more precise.
• Less reliance on traditional “10 blue links”: You’ll likely see a decrease in prominence for standard website listings, though they won’t disappear completely. As such, there has been the suggestion of organic search traffic for some websites dropping by as much as 30%. While initially alarming, there is also the optimistic hope with SGE any organic website traffic received will be of higher quality, as consumers are better informed.

Key Strategies For Local Businesses To Thrive With SGE

Businesses need to focus on managing their web presence, providing helpful, relevant content, demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), and optimizing images and videos to succeed in the world of SGE.

Specifically, areas to consider include:

Optimize Your Listings

Ensure the business details in your GBP and all other local listings are complete and accurate.

Far too many local businesses still don’t appreciate the value of GBP and local directories, which may be as, if not more, important than their website in many cases.

Become A Review Magnet

Positive reviews and high star ratings aren’t just a nice-to-have, they’ll likely influence SGE’s assessment of your business.

Encourage happy customers to leave reviews and be sure to quickly respond to any and all reviews as this speaks to the quality of service you offer.

Conduct A ‘Question Audit’

Identify the most common questions your customers ask. Turn the answers to those questions into dedicated content pieces on your website or blog.

• Example: A local bakery might find customers frequently asking, “Do you offer gluten-free options?” They create dedicated content addressing this, perhaps even a full FAQ page about dietary restrictions.

Keyword Research With A Twist

Look beyond simple keywords tied to services and products. What problems are people trying to solve that your business addresses?

What questions might they be asking related to your specific niche? Target long-tail keywords and create content that specifically addresses them.

• Example: Instead of just “pizza delivery,” a local pizza business might also target “late-night food options near me”, “kid-friendly birthday party places” or “affordable first-date options.”

The Power Of Structured Data

Search engines love structure as they crawl across the web. Schema markup code can be added to your website, providing Google with structured data about your business and a clear understanding of your content.

Schema removes the guesswork, providing an “instruction manual” for search engines. It’s like a neatly organized label for search engines, clarifying details like;

• Business type: Are you a restaurant, a clothing store, or a plumber?
• Location: Precise address, not just the general city.
• Hours of operation: When you’re open and when there are any holiday changes.
• Services: What you specifically offer.
• Reviews and ratings: Aggregated star ratings from your website or elsewhere
• And more: Schema can cover menus, pricing, events, etc.

SGE is new and will undoubtedly evolve, but schema is a standardized format, ensuring that even if the way search engine results are presented changes, your essential data will be readily crawled and understood.

Answer Questions, Clearly

Break down your content into easily digestible question-and-answer formats. FAQs and clear content sections addressing common queries will boost your chances of inclusion in SGE results.

• Example: A gardening center might have a section titled “When to plant tomatoes in [City Name]?” followed by a concise answer with climate-specific information for the specified location.

Mobile-First Is A Must

Mobile searches dominate, particularly for local queries, as busy consumers look for answers on the run. Ensure your website is optimized for smaller screens and loads lightning-fast.

Hyperlocal Matters

Emphasize your specific neighborhood and surrounding areas in your content to enhance your local relevance. Partner with other local organizations or participate in local events to boost your local authority.

E-E-A-T is Crucial

Expertise, Experience, Authoritativeness, and Trustworthiness are key signals for SGE. Ensure content available to SGE demonstrates your in-depth knowledge of your services and products.

Highlight credentials, awards, or testimonials that support your trustworthiness, both on your website and any reputable external platforms.

• Examples: A hair salon features stylist bios mentioning advanced certifications or years of experience on its website. Medical professional bios link out to the institutions where they obtained their credentials. Trades-related businesses highlight the training and certifications their staff members have received.

Linking for Authority

Any solid local SEO strategy must include linking (external website links to reputable, relevant local/industry and backlinks from the same) to provide Google with additional signals of a business’ localness and topical focus; thereby enhancing local and topical authority.

• Examples: A local med spa utilizing a particular piece of equipment as part of its service offering links to a detailed product page on the equipment manufacturer’s website. The same med spa obtains a listing and link to its service page via a partner directory offered on the manufacturer’s website.

Visual Content Optimization

Use descriptive file names and alt-text (with location data, where applicable) for images and videos as these assets will also undoubtedly make their way into SGE results.

Add captions to images and transcripts to videos. Showcase visuals highlighting your local area and establishing your “localness.”

• Example: A restaurant includes an image of their patio with the file name “outdoor-dining-[neighborhood-name].jpg”

Leverage AI Content Generation With Caution

With the call for more content and the rise of generative AI, there is naturally a temptation to just let the machine do all the work.

However, a recent Google algorithm update has already punished many websites for taking this approach. The focus, as always, should be on quality over quantity, and here are a few reasons why AI-generated content lacks the former:

• Accuracy concerns: AI-generated content may not be factually accurate, especially on specific details or niche topics. Remember the “hallucinations” mentioned earlier. This could negatively impact your E-E-A-T and damage your reputation, so be sure to fact-check everything.
• Lack of originality: AI often struggles to create genuinely original content. Generic, repetitive text is a common pitfall. SGE is likely to pick up on this and may not include such content in its responses.
• Inconsistent voice and tone: Maintaining a consistent brand voice is essential for building trust with customers. AI-generated content can sound robotic or disjointed, failing to capture your brand’s unique personality.
• Missing the ‘why’: Great content doesn’t just answer what, but also why. AI might provide factual answers to questions but struggles to explain the reasoning or incorporate valuable insights derived from personal human experience.

So, by all means, leverage AI to ideate, create first drafts, edit or proofread your content, but be sure to add your human touch to any and all content published and shared.

Monitor And Adapt

SGE is relatively new. SEO best practices will continue to evolve.

Use local SEO monitoring tools to track changes in your authority/visibility and stay informed, being ready to adjust your content strategy as needed.

The Future Is Bright: Seize The Opportunities Of SGE

Search Generative Experience presents exciting challenges and opportunities for local businesses.

Similar to Google, a local business’ goal should be to equip its customers with all of the information they need to make informed, confident purchase decisions.

By understanding its mechanisms, prioritizing helpful, relevant content, demonstrating E-E-A-T, and always keeping the user experience central, you can position your small business for success in the evolving search engine results.

It’s a call to truly know your customers, provide value, and leverage technology in a customer-centric way.

More resources: 

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Featured Image: Thx4Stock team/Shutterstock

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Prachi Desai spoke on the changes coming in the industry Prachi Desai on the change coming in the industry: 'This is the age of women centric films, the audience is also starting to like films that bring change'

A few moments agoAuthor: Ronak Keswani

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Prachi Desai has been working in the film and TV industry for the past 18 years. She was only 17 when she acted in her first TV serial ‘Kasam Se’. Now Prachi is in discussion about her new film ‘Silence 2’. Prachi has played the role of Inspector Sanjana Bhatia in this film. The film has recently released on the OTT platform Zee5. Now Prachi had a special conversation with Dainik Bhaskar.

Shared the screen with Manoj sir for the first time in ‘Silence 1’
He says, ‘When I heard the story of ‘Silence-1′ the whole country was in lockdown, the director even talked to me online. As soon as I heard the story of this film, I was interested that what will be the climax of the film? I was excited to do the film. I always wanted to play the role of a police officer. Apart from this, I was sharing the screen with Manoj sir for the first time, which was an achievement in itself. Had a lot of fun with him on the sets of the film.’

‘This time we are undercover in the film, so I will be seen doing action too’
I am playing the role of Sanjana Bhatia in ‘Silence-2′. The first story is about a Chief Justice whose daughter is murdered. He says I need only ACP Avinash to solve this mystery. And this is how Manoj Sir comes into the film.’

‘As soon as ACP Avinash comes in, he says, I will choose my own team to work with and that brings us to the film. We are part of a special unit so you won’t see me in a police uniform. However, this time we’re undercover, so you’ll find us mostly in the Special Unit office and mostly doing ground work. In this film you will not see me interrogating, but you will see me working and doing some action.’

‘Manoj Bajpayee is an acting institute, he does everything right’
I love all the members of this team. Working with Manoj Sir is a dream come true for any actor. There is much to learn from them. To learn from someone like him in such a short period of time is incredible. It is like an acting institution.’

‘He knows how easy it is for them, but he works very hard. He spends a lot of time preparing, making sure he does everything right. I don’t know how he does it, but working with them is a big deal. One can learn many different things from them by watching them.’

‘The experience of shooting in Rajasthan was great’
‘For most OTT formats, we shoot from start to finish. A lot of time was wasted in the shooting of earlier films. We used to hear that people shoot films throughout the year. But now we complete projects in less than 3 months.’

The film has been shot in Rajasthan along with Mumbai. It was a great experience shooting with the team in Rajasthan. I would like to say that shooting in Mumbai this time was a different kind of challenge. Because we were shooting it in the rainy season and there is a technical part that when it rains, it gets flooded and you are going to shoot, you can’t reach the location and so many problems come up. But Even after this we finished shooting it.’

‘I think this is the right time for women-centric films’
​​​​​’​​I have always loved films that bring about a kind of change in the world of cinema. ‘English Vinglish’ is my favorite movie. Exactly the same story, in which Vidya Balan acted. In recent times, viewers are in a space where they are able to watch the things they want to watch.’

‘I think this is the right time for women-centric films. I think the audience is now opening up about what they like and we need to focus on those things. You might think that there are many such movies, but to be honest, not that many. I want more films like this to be made.’

‘Many people are getting opportunities after coming of OTT’
“We have a long way to go in terms of quality of content. But I am very happy that we have a platform like OTT along with silver screen. So this is good news for all those who have been waiting to tell their stories. The nature of OTT is so good that you watch it in the comfort of your home and that’s why what you watch looks so amazing.’

‘This is why I think so many such thrillers and investigative dramas are being made now. So this is how we are also growing. Where many people are getting opportunity. On the other hand, viewers are also getting a chance to see a lot of things in terms of content. We are doing very well as a medium, but we still have a long way to go in terms of quality.’

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8th Pay Commission: The big decision of the government regarding the pay hike of all government employees

8th Pay Commission:Many changes are made by the government regarding the salary for the central employees First the composition of the commissioner was changed in January 1946 Most recently the changes were also made in the month of February 2024 Currently the salaries of the employees will be increased based on the recommendations of the Seventh Pay Commission. Today we will give you detailed information about the 8th Pay Commission through the article, apart from this we will provide important information about the salary changes that have been made for government employees.

Eighth Pay Commission 2024: 8th Pay Commission

Let us tell all the employees that numerous employees will be greatly benefited by the formation of the 8th Pay Commission from the central government now with the official announcement, the 8th Pay Commission will be implemented soon so that lakhs of employees will get direct benefits, apart from this the 8th Pay Commission will also increase the salary a lot. As soon as the Central Employees’ Union can give salary increase like

Although the central government will not act immediately but it will take some time to implement this Loksabha election is near now so the decisions may change a bit some primary changes are now being proposed after the election. Now there is the biggest happy news for those who were eagerly waiting for the 8th Pay Commission

GSEB SSC Result 2024: How to Check Class 10th Result, and Know Complete Download Process

An official announcement may be made very soon. Let us inform you that every decade there is a demand for increase in the salary of the employees in the central government, keeping in mind that the commission plays a crucial role in determining the salary of these employees. Recently, the 8th Pay Commission has been constituted. Now there is good news for central employees and government employees

Changes regarding the 8th Pay Commission by the Central Government

1. The 8th Pay Commission has been constituted by the central government due to which all employees can get a pay hike from Rs 21,000 to Rs 60,000.
2. Or will get at present the minimum salary under the Seventh Pay Commission is Rs 18000 which can be increased to Rs 21,600 for one employee, Rs 23,800 for scale two employees, Rs 26,000 for scale three employees and Rs 26,000 for cell scale employees.
3. Many such changes will be made by the central government 8th Pay Commission will be implemented with great benefits for all the employees
4. According to the recent statement of the Union Minister, the Central Government has yet to propose the establishment of this commission, the 8th Pay Commission rule may come into effect after the Lok Sabha elections.

Announcement of Dearness Allowance: 8th Pay Commission

According to the available information, the eighth pay commission will be implemented very soon, currently no official information has come out from the central government, but the government can take a decision to implement the pay commission after assessing the need. There will be more than 48 lakh central employees in the country who are eagerly waiting for this news of around half a thousand pensioners.

Increase in Dearness Allowance was announced twice this year and now it is expected to be implemented after the elections.Furthermore let us tell you that this implementation will benefit many genuine central employees who are also central employees. So far, no specific information has been given in this regard, but the 8th Pay Commission may be announced after the elections.

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Mumtaz took aim at Zeenat's live-in comment Mumtaz took aim at Zeenat's live-in comment: Said, her marriage has been hell; They don't give relationship advice'

3 minutes ago

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Veteran actress Zeenat Aman is very active on social media. A few days ago, he shared a post and gave relationship advice. The actress advised to be in a live-in relationship before marriage. Now veteran actress Mumtaz has targeted her post. Said in an interview that Zeenat Aman should be the last person to give relationship advice. Because his own married life has been ‘hell’. Mumtaz also said that Zeenat is trying to be the cool aunt by giving such advice and wants to increase her followers on Instagram.

Now Saira Banu has also reacted to this. Late actor Dilip Kumar’s wife Saira has said that she does not support live-in relationships.

Talking to ‘Hindustan Times’, Saira Banu said – I am not very active on social media, so I don’t read much about it. I do not follow or believe what Mumtaz and Zeenat say. We are very old fashioned people. Our trend is 40-50 years ago.

Saira Banu does not support live-in relationships
Saira Banu also said that she does not support live-in relationships at all. He said – I can never agree with this. I would never advocate this. For me this kind of relationship is unimaginable and unacceptable.

Zeenat gave this answer to Mumtaz
Responding to Mumtaz, Zeenat Aman said – Everyone has the right to express their opinion. I am never one to comment on other’s personal life or insult my peers. Nor will I now.

There was a controversy regarding this post of Zeenat Aman
Zeenat wrote in the post that- a fan asked me for relationship advice on social media. That said let me share a personal opinion, which I have never shared before. If you are in a relationship then it is necessary to live together before marriage.

I have given the same advice to my son. For people who are in live-in relationships, I would like to say that this seems very logical to me. When two people bring their families and the government between them, they must put their relationship to the ultimate test.

Zeenat writes that it is very easy to show the best version of you by being with someone for a few hours. But living with someone 24 hours a day, sharing a bathroom, putting up with bad moods, agreeing on only one thing at dinner and millions of such conflicts come into your life after marriage. This is why every couple should live together before marriage whether you are willing to endure all this together or not.

Finally he wrote – I know Indian society is a bit strict about live-in relationships. But society remains strict about many other things.

Zeenat was married twice
Talking about Zeenat Aman’s personal life, she was first married to actor Sanjay Khan in the year 1978. But after a year the relationship broke up. Zeenat then married actor Mazhar Khan in 1985, with whom she became the mother of two sons – Azaan and Jahan.

There is also other news…

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Kajol's sister Tanisha Mukherjee wants to be a mother Kajol's sister Tanisha Mukherjee wants to be a mother: Actress says, I want both marriage and children, I can't find anyone

1 minute ago

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Tanisha Mukherjee has worked in films to reality shows. Currently, in an interview, he talked about his personal life. In fact, Tanisha is in the limelight for her upcoming film ‘Love U Shankar’. Tanisha has played the role of a mother in this film. 46 year old Tanisha is not yet married in real life. But during the conversation, Tanisha said that she wants to be a mother.

During the interview, Tanisha said that she wants both marriage and children. But he has yet to find anyone he can consider moving in with.

Talking about the experience of becoming a mother in the film, Tanisha said, the experience of becoming a mother is very beautiful. She said that I am yet to become a mother in real life, but I have reaped the benefits of being an onscreen mother. I had so much fun with my onscreen baby. On getting married, he said he would have to find a boy for her. It may take a lot of time.

With Tanisha Mukherjee, Kajol and Ajay Devgan

How does Tanisha filter out negativity?
Tanisha said that she is very smart about this. When someone criticizes her for no reason, she doesn’t mind. But when the criticism is really for the right reasons, he tries to work on it.

Tanisha Mukherjee is Kajol’s sister

Shreyas Talpade-Tanisha Mukherjee starrer ‘Love You Shankar’ is slated to release on April 19, 2024. The film is directed by Rajeev S. Ruia has directed it while Sunita Desai has produced it. The film is produced under the banner of SD World Films Production and Vizikafilms Private Limited. Apart from Hindi, the film will be released in Tamil, Telugu and Kannada languages.

What will be the story of the film?
Set in Banaras, the film revolves around the bond between an eight-year-old boy and Lord Shiva. The trailer starts with the introduction of Shreyas and the little boy. The film shows the friendship between him and Bhagwan Shankar.

There is also other news…

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Priyamani spoke on the beauty standard of the film industry Priyamani speaks on film industry's beauty standards: Says, 'If anyone had suggested surgery, I would have shut them up or quit the film'

4 minutes ago

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South actress Priyamani has spoken about the beauty standard in the film industry. Along with this, the actress revealed what she would have done if she had been advised to undergo surgery at the beginning of her career.

In a media interview, Priyamani said, People always ask me why I don’t look like my other contestants. I have a lot of family members who say that, who don’t say anything negative that doesn’t mean to demotivate me.

I believe that if you want to look good, look good, you can go to any extent for your perfect look. This is everyone’s personal choice. I work in an industry where comparison is inevitable at every turn.

South actress doesn’t believe in size zero – Priyamani
Priyamani further said that nowadays women actors are very fit. She is very conscious about what she eats and how she looks. But there was a time when some actresses were very smart but then audience started preferring actors who looked healthy on screen. The worry of a size zero figure is over.

On the issue of botox and fillers by actresses, Priyamani said, ‘Many actresses go to dermatologists to look good, there is nothing wrong with that. If one wants to make a name in the industry and look flawless then there is no harm in doing so. But when I started my career in 2002, South girls did not follow any beauty standard. No one ever advised me to undergo surgery. If someone had done that, I would have shut them up or left the film because personally I don’t believe in all these things.

Priyamani was seen in ‘Medan’

Talking about Priyamani’s career, she was recently seen in the movie ‘Meydan’. Priyamani has played the role of Ajay Devgan’s wife in this film. Prior to this, Priyamani was seen in the film ‘Article 370’ which was released in February this year.

Priyamani is also known for the web series ‘The Family Man’. She played the role of Manoj Bajpayee’s wife in this series.

There is also other news…

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